Local Letter

The Local Letter blog

Practical guides for real estate agents and lenders who send a weekly local newsletter: what to send, when to send it, and how to keep it going.

Latest · September 13, 2026Newsletter publishing

Publishing each issue past the inbox

Why your newsletter should live beyond the send, how the blog page extends each issue's reach, and what happens when someone shares the link.

6 min read
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September 7, 2026Newsletter basics

How to Create a Weekly Local Newsletter for Real Estate Clients

A working process for a weekly local newsletter: pick one town and one send day, build a permission-based list, set a routine you can keep, gather this week’s material, write in one voice, review before it sends, publish each issue past the inbox, and keep it going for a year.

9 min read