Weekly local newsletters for real estate agents & lenders

Every week, your town hears from you.

Local Letter creates a fresh newsletter about your market every week, including local events, housing updates and places worth knowing. It sounds like you, carries your brand and is ready for you to review. Approve it once, and Local Letter emails it to your contacts and publishes it to a branded blog we create for you.

APPLY FOR A BETA SPOT SEE A REAL EXAMPLE

Free during beta · No credit card · Limited to 25 beta spots

The weekly email in the Bloom & Oak brand
The weekly email in the Summit Property Co. brand, in the Dispatch design
The weekly email in the Maison & Vale brand
How Local Letter works

Approve once. Reach people by email and online.

Approve your weekly issue once. Local Letter sends it to your selected contacts and publishes it to a branded blog page we create for you.

No. 1 — The Letter

A weekly email neighbors read.

What's on this weekend, what homes are selling for, where rates sit. Written for your town each week, in your voice, and emailed to your contacts on the day you choose.

A real Local Letter email as it lands in a subscriber inbox
No. 2 — The Blog

A local blog that updates itself.

Local Letter creates a branded blog for you and automatically publishes every approved issue under your name. Readers can subscribe, request a home valuation or contact you directly, with new leads delivered to your inbox and connected CRM.

The agent's own blog home page, kept fresh by every email
Coming soon

Social Studio

Turn the same local research into branded social posts and ready-to-use captions. Social Studio is coming soon, and beta members will be the first to try it.

Social card preview, Magazine lookSocial card preview, Warm Community lookSocial card preview, Dark Premium look
A week with Local Letter

Your week, handled.

Choose your send day once. Local Letter prepares your issue ahead of time and waits for your approval.

Two days before

Your issue is prepared

Local Letter creates a draft using current information from your selected market.

The day before

You review it

Edit anything, replace a suggestion, approve the issue or skip the week.

Your send day

It goes out

Your approved issue is emailed to your selected contacts and published to your blog.

The rest of the week

It keeps working

Your blog stays available to readers and can capture new subscribers and home-value requests.

The weekly review screen with the Approve and Send button
  • —Tap anything to change it.

    Swap a restaurant, redo the events, rewrite the note in your own words.

  • —Nothing sends unapproved.

    Skip a week and that email simply never goes out. You hold the pen.

  • —Designed to take only a few minutes each week.

    Read it, change what you want, hit approve.

Contacts in, leads back out

Keep your contact list current without exports or spreadsheets.

Connect Follow Up Boss, BoldTrail/kvCORE or Lofty. Choose which contacts receive your newsletter using a CRM tag. Local Letter updates that list daily and automatically sends new blog leads back to your CRM.

Your CRM
  • Follow Up Boss
  • kvCORE / BoldTrail
  • Lofty
Contacts in
Filtered by tag · re-synced daily
Leads out
New leads are added automatically.
Your Local Letter
  • The Weekly LetterEmailed to your synced contacts
  • Blog & issue pagesCapture new leads under your brand

Most tools make you upload your contact list once, and it goes stale from there. This keeps itself current. Connect your CRM once. Local Letter keeps your contacts up to date automatically. See how the sync works

Why we're different

Will it actually sound like me?

Eight voice styles; blend up to three. Two agents in the same city read as two different publications, with your note, your name and your brand on everything.

I don't have time for another tool.

Designed to take only a few minutes each week. Read it, tweak what you'd say differently, hit Approve & Send. That's the whole job.

What if it gets something wrong?

Nothing sends without your sign-off. Edit any line, redo any piece, or skip the week. An email you don't approve never goes out.

How is this different from big-box newsletters?

They email the same national content to everyone, twice a month. Yours is written fresh for your town, every week, and it feeds your blog and your CRM.

Your look

Same letter, six looks.

You pick the design your email wears. The words stay yours. See them full size

The same email in the Luxury Minimal designLuxury Minimal
The same email in the Modern Bold designModern Bold
The same email in the Magazine Editorial designMagazine Editorial
The same email in the Warm Community designWarm Community
The same email in the Dark Premium designDark Premium
The same email in the Dispatch designDispatch
Pricing

Free while we're in beta.

No card, nothing to cancel. We'll tell you exactly what it costs before anyone is ever charged. We're taking 25 agents and lenders in this first round. More on pricing

Questions

Asked and answered.

Who actually writes it?

Local Letter does. It's software, not a ghostwriter you hire. Each week it writes your email from what's actually happening in your town: the events calendar, the market numbers, real places. Nothing goes out until you've read it and hit approve.

Will it really sound like me?

You pick up to three voice styles and they blend into everything we write, along with your name, headshot, brand and a personal note you can edit any week. Two agents in the same city sound like two different publications.

What if I don't like something in an email?

Tap it in the preview to swap it, redo it, or write it yourself. Or skip the week. An email you don't approve never sends.

Will my emails land in spam?

Deliverability is our whole job. Verified sending infrastructure, automatic unsubscribe and bounce handling, complaint monitoring, and CAN-SPAM compliance baked into every footer.

I'm a lender, not an agent. Does this work for me?

Yes. A lender's email leans toward rates and affordability, built on the same local events and places.

How fast can I start?

Setup takes about ten minutes. Your first email is usually ready the same sitting. You'll see it before your coffee's cold.

Be the name your town reads every week.

APPLY FOR A BETA SPOT

Private, invite-only beta · Free while we're in beta